The Chinese men's cosmetics market is getting polarized

02.03.2021 0:39


The physical appearance of male ambassadors and influencers recruited by beauty brands in China earned them the name of xiaoxianrou (小鲜肉) on the web: ‘little fresh meat', literally. For example, the Florasis brand (花西子) chose soprano singer Zhou Shen to embody their makeup range inspired from oriental traditions. And influencer Li Jiaqi was nicknamed ‘lipstick queen' by the Chinese media: according to them, he sold 15,000 lipsticks livestream on Alibaba's Taobao platform in only five minutes, just by... - / ,

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